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BookAdda has Angel Investors as TV Mohandas Pai & Ranjan Pai

Flipkaat has been able to make a mark for itself in books e-selling and now it has a new competitor readying for the competition as Former Infosys director TV Mohandas Pai and his partner Ranjan Pai have invested in BookAdda(dot)com which is also trying to gain no 1 position as an online book retailer. They have invested by using their Pais Fund investments.  Infokarma Services acquired Bangalore-based online bookstore BookAdda during year 2010 and this is being promoted by Hemant Kohli who was earlier CEO of IT&T.

One need to check Flipkart business model to understand why the competitors are trying to fight to get a pie of the profit.

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