It is very important that one executes the advertisement strategically to get the most optimum benefits. In this series we analyse the Future Group with its main entity as Big Bazaar as its leading brand name is an Indian privately held corporation that runs chains of large discount department stores and warehouse stores. We can say that Future Group understands the soul of Indian consumers. As one of India’s retail pioneers with multiple retail formats, they connect a diverse and passionate community of Indian buyers, sellers and businesses. The collective impact on business is staggering.
It is astonishing to note that Around 220 million customers walk into their stores each year and choose products and services supplied by over 30,000 small, medium and large entrepreneurs and manufacturers from across India. And this number is set to grow every year.
Thus it makes sense to make use of the astonishing number of footfalls and advertising in their BigBazaar outlets can pay hefty dividends. Large scale suppliers can not ignore this huge buying force as they are getting targetted audience for their products.