Homeshop 18 Launches Ebookstore to Challenge Flipkart

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Now we can say that Flipkart business has got a challenge as Homeshop18 has launched its ecommervce books venture with more than 10 million books which are spread over 100+ main categories.

An interview with Sundeep Malhotra, Founder and CEO of HomeShop18 stated that books are a critical part of their ecommerce growth strategy and the launch of their bookstore plugs the gap which they felt they had in their product range.

He further added that this is a category which touches all demographic groups and therefore a very critical one and we are very excited to add books to our range of offerings.

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