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ICICIdirect is Coaxing Clients to Use Stocks as Cash for Enhanced Trading

ICICIdirect is trying to increase its intraday volume and that is the reason it is sending emails to its clients which suggests that now your stocks are as good as cash. The detailed email from ICICIdirect is as following:

It is our continuous endeavor to bring best-in-class products and services to enhance your investment and trading experience.
This time, we are pleased to share the launch of Shares As Margin for Equity Segments.
With Shares As Margin, you now need not miss any market opportunity and use your idle demat holding to buy stocks and bring funds by T+2 days. You can put to use your existing stocks and create limits to invest and trade. Limits so created can be used to trade in Margin and continue trading in F&O.

1.    If you see an investment opportunity today in a stock and it will take 1-2 days to arrange funds, use your existing stocks as margin and buy without bringing any additional cash immediately
2.    If you see Intra-day trading opportunity, you need not bring any additional cash margin and put to use your stocks as margin
3.    You can also continue trading in Futures and Options with the limits allocated by Shares As Margin

So now your Stocks are as good as Cash!!
The limits so created can be allocated to invest or trade in Equity and Derivatives.
To know more about Shares As Margin   

For further information
Write to us at
helpdesk@icicidirectcom or Call our Customer Care or Walk into your nearest ICICIdirect Branch

We thank you for your continued patronage and assuring you the best of products and services.
Vishal Gulechha
Head - Equity Product Group

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