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Amazon Launched in India with Junglee

Amazon, has a baby in India in form of Junglee to capture ecommerce market. listing products from online and offline retailers in India and from Amazon and vendors utilising this opportunity are Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com. It appears they have a large no of retailers coupled with approx 1.2 crore products and 14,000 brands, 90 lakh books and 30 lakh products.

The products have been categorised under 25 categories namely mobile phones, cameras, toys & games, baby products, books, music, movies & TV, clothing, jewellery, kitchen & home products. Amazon in India is functioning like a comparison shopping engine.

Is Junglee of any use for an average Indian?

We can not buy directly from Junglee as Junglee acts a mediator and puts buyer in touch with sellers by directing you to their websites, displaying their customer service phone numbers and providing their physical store locations to help you buy the products directly from sellers” reads their FAQ section. It appears that it is trying to get into Indiamart segment which has been in this segment for a number of years.

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