1. I like the strategy of "Colors" channel as it has been launched with a bang. It is a business strategy where it made an entry in Television media with a blitzkreig in such a short span of time.
2. I have liked the concept of Khatron ke Khiladi hosted by Akshay Kumar and also Big Boss on lines of Big Brother hosted by Shilpa Shetty.
3. Now Ekta kapor is coming to the sets of Big Boss to give it further morale booster andf help it raise its TRP ratings.
4. I am watching regularly both above shows and Colors chanel deserves my kudos for being able to make a niche for itself in a media which is vying for TRP. Using correct host i.e. Akshay Kumar and Shipa Shetty was the ace used by Colors channel.
5. Their successful entry in this segment and brand recall can be a case study in management institutes and all those planning to launch new brands can take a cue from this chanel. I can say that if I am watching this channel than it has to be good as my interests range from watching Discovery to National Geographty and a number of other channels.
6. Readers are requested to leave comments about any other strategy adopted by a brand which enabled it to get the requisite eye pops and made it an overnight winner.
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