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Is Infoedge the Smartest in Vision?

zomato_logoInfoedge is the smartest of all the companies as it has ventured from Naukri to house search to matrimony and now is backing the food search engine giant Zomato which is into the restaurant business. Zomato is a restaurant discovery platform with in-depth information on restaurants around you. Zomato seek to provide you everything that you might want to know about food before taking that first bite: menus, pictures, maps, reviews, ratings and contacts and is serving the following countries:
  • India
  • UAE
  • Sri Lanka
  • UK
  • Qatar
  • Philippines
  • South Africa
The strategy of Infoedge is to capture an individual from its birth and take him through all the stages of life and this is the reason that it has gone into the search business for restaurants. Infoedge website states that Info Edge is India’s premier on-line classifieds company in recruitment, matrimony, real estate and education. The company has a bouquet of websites and associated businesses in each of these segments.

Zomato has a good figures to contribute with it contributing the revenues of Rs 11.38 crore at an EBITDA loss of Rs 10.03 crore for financial year ended March 31, 2013. This has come to the light courtesy Info Edge India Pvt Ltd public disclosure of income which it got from Zomato.

In Feb 2013 a sum of Rs 55 Crore has been pumped by Infoedge into Zomato and inturn it has got a controlling stake 57.9% holding. Zomato claims state that it has over 11 million users per month and it is planning to expand into continental Europe, the Middle East, South America and South-East Asia in 2013. It is worthwhile to mention here that Zomato was founded by Deepinder Goyal and Pankaj Chaddah in July 2008, for restaurants in Delhi. Presently Zomato has expanded its services to 21 cities in seven countries and it has even launched a country specific site in South Africa by launching a website in Johannesburg. Our heartiest congratulations to Deepinder Goyal and Pankaj Chaddah for working out a model which is generating money for them.

Verdict

A good vision can help one rake money just by leveraging the technology and internet. Infoedge business and Zomato business are a case in point that a dedicated entrepreneur can easily make money by leveraging the technology to their advantage. But before chucking your present cushy job, remember to have a plan in hand and have faith in yourself with a smart saving fund to back you in times of crisis.

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