Site Links to Improve CTR
In order to improve the click through rate (CTR) Google adwords team has started something called as site links by virtue of which one can have additional links underneath the main advertisement.
Thus if you have been experiencing that you are getting low CTR than you can check this option as one can have upto 5 site links underneath the advt.
Do check out related posts on Google Adwords campaign and make money like professionals. You can also get more info by searching