Facebook has realised the importance of mobile users and that is the reason it is now targetting users of Android, iPhone and iPad and are providing them apps. Now Facebook will serve them adsone these platforms wef March 2012 and they will be able to target half of its 845 million users access the network via mobile devices. An official announcement is expected at the Facebook event being held in New York on Feb. 29.
Moreover one can even have access to paid “Featured stories” in mobile news feeds as a way to supplement ad space on smaller mobile device displays.
By mixing in sponsored ads with friends feeds users don’t lose screen space and only receive ads that match their interests and the interests of their friends. Facebook will also offer monetary compensation for advertisers who link their ads back to Facebook pages rather then to off-site locations.