Maxwell Industries (MAXWEL) is the flagship company of the VIP group. The company is one of largest innerwear manufacturers and marketers in the world. MAXWEL sells innerwear under the umbrella brand VIP as well as other brands, namely, Rivolta, Try, Feeling and Frenchie X. The unit started functioning in 1995 in Kollappalur, Tamil Nadu. The company has a state-of-the-art spinning mill which has an installed capacity of 26,208 ring spindles with LUWA automatic humidification control plant from blow room to packing. MAXWEL also has a testing laboratory par excellence. Maxwell Industries is part of the VIP Group which is engaged in the manufacturing and marketing of innerwear, lingerie, readymade garments, socks and other accessories. VIP Group has more than 35 brands under its umbrella. This group owns well known brands, such as Frenchie X, Bonus, Rivolta, Advanta, Feelings, Brat, Leader, Lovable, Daisy Dee Bra, Excel and Live-in. These brands command major market shares in their respective segments and are present in all the category segments - lower, medium and premium. There are five businesses, namely, Maxwell Industries, Lovable Lingerie, Microtex Industries, Hybo Hindustan and Gomma Industries. Hybo Hindustan and Gomma are the manufacturing units. The group has now undertaken a consolidation exercise to combine the businesses of all its group companies into its flagship company - Maxwell Industries.