Balaji Telefilms (BTL) was incorporated as a private limited company and subsequently converted to a public limited company in Feb., 2000. The company is promoted by Ravi Kapoor, Shobha Kapoor and Ekta Kapoor. Headquartered in Mumbai, the promoter family owns 42 per cent of the company`s equity. Balaji is currently providing content to most of the Hindi satellite channels, Gemini in Telugu and Udaya in Kannada. Its success in the television software market is attributed to its early entry into the market and its local presence at Mumbai, Chennai & Bangalore. As of March 2006, Balaji Telefilms runs seven soaps on Star Plus, one show on Zee TV and two shows on Sony.
The production house also has seven shows for the southern market. Nearly 85 percent of its revenue comes from Hindi programming, 8 percent from Telugu, 5 percent from Kannada and 4 percent from Tamil and Malayalam. BTL content caters to a wide spectrum of audience through its diverse software which includes sitcoms, soaps, game shows, fantasy and adventure, suspense and thriller and children`s programmes in Hindi as well as regional languages.
Balaji is planning to enter into Bengali and Gujarati markets. The company is also diversified into the production of small-budget shows. During 2004-05, the company entered into a strategic alliance with Asian Broadcasting FZLLC (ABF). Balaji invested in five new studios and cutting-edge infrastructure, to explore probable BPO opportunities in the sector.
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