Warren Buffett a renowned value investor has a knack of picking the stocks which perform as he sees long term potential of a stock and sees the stock from a minimum 10 years time frame. However Cocacola story dates back to 1919 when it became public @ $40 per share.
Investing skills of shrewd banker named Pat Munroe who convinced 67 odd investors to invest in the stock when stock was languishing at half the rate courtesy sugar industry conflict. The guy was able to spot the opportunity and helped people of Florida become 'Coca Cola Millionaires' courtesy 5 decades before Buffett became a billionaire.
His belief in the stock helped him convince the investors that irrespective of the short-term market fluctuations, the stock and the dividends earned from it could be very enriching.
Florida benefitted a lot from this investment as they remain immune to recession caused due to Great Depression as their home fire was lit courtesy Coca-Cola dividends. Quincy became the richest town in terms of per capita income in the entire United States. T
What investors need to realize is that value investing can be practiced fairly successfully even with smaller proportions of investments. Also few good stock picks could make a substantial difference to their portfolio returns. The focus therefore should be on getting few things right and avoid making big mistakes. To be honest we do not presently recommend holding stocks for very long time as short term opportunities provide good returns in times of uncertainty.