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How Yahoo & Starbucks got their Names?

Name is an important aspect to succeed in the business as it has to be short and crisp and not being a tongue twister. Thus as an entrepreneur we must spend some time on selection of name.

The name “Yahoo,” for instance, was derived, in part, from a legendary creature found in Jonathan Swift’s novel, Gulliver’s Travels. And the name “Starbucks” was inspired by the chief mate on the whaling ship in Herman Melville’s novel, Moby-Dick.

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