We can call Payback as a loyalty program which is offering a multitude of advantages for consumers. It has teamed up with a number of banks, BigBazaar, Pantaloons etc (market leaders in consumer segments covering daily needs, ranging from food to travel and entertainment) and one can safely say that it has emerged as largest loyalty program in India. As a result of these tie-ups, members are able to accumulate a large number of points quickly
It presents many advantages over traditional, stand-alone customer loyalty schemes restricted to one brand or company only. The power of PAYBACK stems from pooling loyalty benefits from many attractive partners: Using one single card, members earn loyalty points when they shop at a wide range of different merchants and brands - offline and online.
The combination of rapid accumulation of points and their easy redemption for desirable rewards makes PAYBACK so attractive. Other benefits include discounts on purchases through points earned or through coupons and exclusive special offers. Shoppers love these unrivalled features, because they simply get more value for every Rupee spent.
Payback has definitely come with an innovative approach where it is providing a single window for redemption of points irrespective of the purchases made at any of the stores. Have a look at below screenshot for the tieups.
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